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Snaps tik tok6/19/2023 ![]() ![]() So yes, the viral sensation is most likely due to the company’s business structure.Īnd there’s fair reason to be skeptical of Velovita based on its marketing copy. ![]() The MLM information blog Behind MLM and Your Affiliate Survey point out the challenges with the company’s affiliate and commission structure, which seems primarily focused on recruitment. In fact, if you previously saw a TikTok snap diet video out of the blue, that may be because TikTok’s algorithm boosts trending diet-related content regardless of the post’s medical credibility.Īs for Velovita itself, it should come as no surprise that the company functions off a multilevel marketing plan. ![]() Even if Velovita’s products offer legitimate health benefits, the viral marketing structure behind TikTok’s snap influencers warrants a second look for their hyperfixation on health benefits through fat loss. Weight loss anxiety is wrapped up in diet culture, which involves “obsessive discussions about calorie limits, types of foods consumed, exercise expectations, and other methods used to lose weight,” Choosing Therapy notes. Hidden behind this is “diet culture,” or a cultural phenomenon that hyperfocuses on ideal eating and lifestyle habits in exchange for a highly desirable physical appearance. TikTok snaps’ popularity seems to follow the same logic as most viral dieting trends: Just change one thing about your behavior, or purchase one specific product, and reaching your ideal weight will soon follow. While there isn’t much research available about whether Velovita’s snaps are effective, there’s reason to suspect the reality is a little more complicated than the trend. ![]()
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